Digital Communication Advisor
About Us:
We are Yokohama TWS, a leading global supplier of tires and complete wheels for the agricultural, material handling, construction, motorcycles segments.
We design and manufacture tire and wheel solutions made for the future. With a combination of value, safety and ease, our solutions provide a more productive and sustainable performance our customers demand.
We pair the expertise and power of our global reach with the care and knowledge of local proximity. This brings innovation, technology and sustainability together to answer the specific needs of our customers. All while continuing to reduce our and their impact on the planet.
Our people take ownership to deliver on this promise every day.
We are a global Company with a local reach, operating in more than 50 Countries worldwide with 5.300 employees of 40 different nationalities, 12 state-of-the-art plants and 4 innovation centers. We are part of Yokohama Rubber Co., Ltd., a global leader in the tire industry with 1094 billion yen in revenues (approx. 6.7 billion euro), approximately 34,000 people around the globe and with operations in more than 120 countries.
If you have an entrepreneurial mindset, enjoy taking responsibilities and getting things done in the right way, join us! We are plenty of opportunities to grow and develop in a truly dynamic and easy-going environment.
Responsible for the digital marketing activities such as websites, e-commerce, mobile applications, and all the social network channels related to a specific brand.
KEY RESPONSIBILITIES / AUTHORITIES (IF APPLICABLE)
- To manage and optimize global and local web presences towards a digital customer journey for a specific brand
- To manage the analytics tools (e.g. google analytics etc) being able to monitor the digital tools performances
- To develop and manage the Search Marketing activities (SEO, PPC etc.)
- To define and implement social media strategy and guarantee the maintenance of all the available accounts
- To develop mobile apps (coordination of external digital agencies)
- E-Commerce management
- To support the Communication department in management of mailings and newsletters activities
- To improve the usability, design, content, and conversion of the digital assets (websites, e-commerce, social networks etc)
- To review and validate new technologies, competitor activities and digital trends
- To coordinate external agencies and internal stakeholders such as IT and Marketing departments within digital marketing projects
- To manage specific digital activities and projects within the marketing department
KEY DELIVERABLES / KPIs (IF APPLICABLE)
- Budget management
- Website traffic and conversions
- Social media followers and engagement level
- Mobile apps downloads
JOB REQUIREMENTS (EXPERIENCE, SKILLS, COMPETENCIES, EDUCATION…)
- University master’s degree (5 years)
- MBA or master’s in marketing appreciated
- 3 years’ experience in managing digital marketing and communication activities within a technical/industrial company and/or B2B environment
- Fluent in English language and willingness to travel
- Ability to self-motivate and work independently
- Ability to think outside the box
- Experience working with external partners
- Communication and presentation skills
- Ability to see the big picture, provide solution
- Ability to manage complexity and work under pressure
- Ability to work in team